Government Contractors:
B2G CRM & Marketing Automation

Learn what our CRM, sales and marketing solution can do for you on a no-hassle, live demo.

Optimize your marketing.
Drive more B2B and B2G leads.
Then convert them to sales.

Marketing and Automation

Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.

Lead and Sales Management

Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.

CRM and Detailed Analytics

Using our cloud-based system, you will always be able to track opportunities from creation to close, and have a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process.

A Total CRM and Automation Solution for Your Business

Full Marketing Automation

To reach government buyers and potential teaming partners, you need to go beyond the functionality of traditional email service providers (ESPs). Our full marketing automation suite includes “after-the-click” tracking for truly personal messaging.

You can send every lead just the right information at critical points in their unique buying process.

At the same time, you can notify salespeople to act when they need to, and give them the information they need to respond in the most optimal way.

Campaign Tracking

With our campaign tracking, you can understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts.

Automatically track website visitor conversions (without the need to set up conversion funnels) from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later via an offline transaction.

Behavior-Based E-mail

Sending mass e-mails to prospects is not effective. With the Government Contractors solution, you can send personalized and relevant emails to your leads that are generated by specific behaviors.

Our solution goes beyond the capability of traditional ESPs, like MailChimp and Constant Contact, by providing complete information on a visitor’s activity after they click through from an email. Know every page visit, form fill-out, webinar sign-up, and white-paper download from the email campaigns you send.

Blog and Content Builder

Our easy-to-use blog builder includes templates and full ability to directly edit HTML code to ensure you have all the features you want.

What's more, you can engage your blog visitors and subscribers with content designed just for them, without the need for a developer. Simply right-click to swap out images, text and other CTAs, so that your blog index page resonates with multiple audiences based on who they are, what they like, and their behaviors.

Dynamic Landing Pages

Similar to the blog functionality, dynamic landing pages allow you to create product or service-specific pages quickly for targeted audiences without the need for a developer. Simply right-click to swap out images, headlines and body text. Build a single page that resonates with multiple audiences based on who they are, what they like, and their behaviors.

You also can easily create a series of linked pages designed to funnel visitors and prospects and transform them into leads. The solution allows you to build your own funnel, or choose dozens of pre-designed funnel templates tailored to seven categories of common business needs.

CRM and Sales Automation

One of the benefits of the Government Contractors solution is that you can use our CRM, or integrate a third-party CRM such as Salesforce, Zoho, Pipedrive, Nimble, Microsoft Dynamics and more. Our open API and Zapier allow for connections to different CRMs and home-grown systems to allow for maximum capability.

The sales functionality allows you to track opportunities, easily assign owners, manage revenue, sales tasks, and much more.

Dynamic Form Builder

Website forms are easy to build through our drag-and-drop editor, and allow for many dynamic elements.

Within the Government Contractors CRM and automation solution, you can use native forms, system-based forms, or form-building tools, including FormStack, Gravity Forms, Wufoo, Sugar and Salesforce. This gives you an incredible amount of flexibility in how you design and implement forms on your website.

Additionally, the system has complete integration with GoToWebinar and Webex, has auto-complete (saving a website visitor time), and progressive fields that allow you to collect different pieces of information from returning users instead of always requiring them to enter their first name, last name and e-mail.

Detailed Analytics and Reporting

Analytics and reporting on marketing activities is critical for any business. In the Government Contractors CRM and automation solution, you can understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts.

Automatically track your website visitors’ conversions (without the need to set up conversion funnels) from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later via an offline transaction.

Track which forms are most effective, and know which links in your emails are working and which are not.

And with Google Ads integration and campaign tagging, you can see how well your paid efforts are paying off.

Anonymous Visitor IP Tracking

Think about this: 98% of web visitors remain anonymous because they don’t fill out forms. Our VisitorID tool uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers.

VisitorID, coupled with other tools, provides the times of page visits, recognizes when someone views an important page, checks out where they came from and identifies which search terms led to your site. In addition to being available in the platform, an e-mail is sent out at the start of each day so you get the latest data delivered to your inbox.

Take Advantage of Our One-On-One Implementation and Support

Schedule a demo today, and learn how our marketing team will get your CRM and automation solution up and running, and build e-mails and landing pages specifically for your company.

Behavioral-Based Email Automation

Put an end to uncoordinated “email blasts” that do not generate results, and start conversations with government buyers and businesses that lead to conversions.

With our system, you can go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. You can send every lead just the right information at critical points in their unique buying process. And notify salespeople to act at just the right time.

By using the easy, drag-and-drop workflow tool, you can set up triggers based on list memberships and actions. Perhaps a contact whose company is a "Defense Contractor" has just looked at "Pre-Solicitation" contracts, but does not currently receive your "Pre-Sol" e-mail? You can add that contact to the list, notify the correct point of contact on your internal sales team, and make sure the person gets the e-mail (either immediately - or when it is appropriate.).

You also can use a wide array of customized fields to target messaging and content to your audience - and make your communication more personalized.

Set Up Your Sales Pipeline Stages and Opportunity Process

Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process.

You also can two-way sync data between the Government Contractors CRM and your 3rd-party CRM of choice, such as Salesforce. The Open API allows for easy data syncing. You also can pull data from other systems into the Government Contractors CRM and automation platform.

In addition to list displays of leads / opportunities, and the grid that is customizable to each sales professional, you also have a funnel view, as well as full opportunity reporting that can reduce your need to manage Excel spreadsheets.

Track User Engagement at All Times

By viewing "Life of the Lead," you can see all the engagement from a person on your website, including social media engagements.

The clean interface allows you to click on a person's engagement with your website, a form completion, a social media interaction, or opening an e-mail, and to see the action. The e-mails or website pages will appear under the timeline, so you know exactly where the engagement took place.

Another benefit is that you can build workflows around these types of interactions. Someone clicked on a Facebook link? Opened an e-mail about a new GSA process or a new contract? You can then make sure they receive the correct response from you and your team.

Another key component of the CRM is that all records and activities can be synced with Outlook.

For example, if you want to schedule a "reminder" for an action-item, that reminder and any "tasks" you create, can be synced directly to Outlook. Or you can simply rely on the CRM to share notifications each time you log into the system.

Lastly, you can send messages and assign contacts to groups, lists, or opportunities directly from their record. The "Send Smart Mail" feature allows you to access the total library of e-mails and templates, so you can personalize an e-mail to a contact, if you desire.

Functionality and Service for Your Business

The Government Contractors CRM and Marketing Automation platform allows your business to better market to prospective government buyers and business partners, optimize and personalize your marketing approach, and better manage your leads and sales opportunities from start to finish.

We provide the best blend of a powerful CRM and marketing platform with high quality service and implementation that ensures you able to truly enhance your marketing and lead generation efforts.

Many companies end-up paying more than they need to for a CRM and marketing automation platform. After six months or a year, they realize that the system is not producing results. In fact, many government contractors realize the cost is higher than they expected, and their employees are not trained or refuse to use it.

Our pricing model ensures affordability, and our total customer support agreement includes system implementation, data migration, template and campaign development, as well as best-practices and marketing support to ensure everyone in your organization is able to leverage the solution.

Complete the form, and a member of our team will schedule a FREE DEMO of the solution.

Complete The Form
To Schedule A Free Demo

SIGN-UP FOR EMAIL UPDATES

GETTING STARTED

POPULAR COURSES

Web Hosting

TOP