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Marketing Resources

Below are some marketing resources that could help your business grow. Questions? E-mail the Editorial Team at:

B2G Marketing Guide for Government Contractors

With growing competition for government contracts, companies are looking for ways to improve their B2G marketing by communicating better with the government and potential teaming partners, as well as creating more efficient processes, and tapping into new and emerging technologies.

We have grouped this guide to start with the marketing strategies and tactics that will form the foundation of your marketing operations. As you go through the guide, each section will be another advancement in your marketing operations. The last items on our list represent the most sophisticated approaches that are dependent on your business having the foundation in place to support them, as well as being able to successfully execute some of the tactics before them.


Latest Marketing Articles

Read more +20 August 2018 By michaelhackmer in Business Resources, Marketing, Michael Hackmer

What Is Marketing Automation?

Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers on communication channels such as: websites, e-mail, social media, online search, and advertising. One of the core benefits of marketing automation is to automate communication
Read more +12 August 2018 By michaelhackmer in Business Resources, Marketing, Michael Hackmer

Why Do You Need Marketing Automation?

If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it is important, before you start to compare and contrast the different service offerings and prices. As we defined on our page, “What Is Marketing Automation,”
Read more +09 March 2018 By michaelhackmer in Marketing, Technology and Software

How Marketing Automation Works For Government Contractors

Why do B2G businesses need to make marketing automation a top priority in 2018? Key Facts about marketing automation: Gartner predicted that by 2020, customers will manage 85% of their relationship with businesses and government without interacting with a human. Aberdeen Group Inc. claims that companies with the strongest omni-channel (using multiple models and communication
Read more +05 May 2011 By seantucker in Business Resources, L-3, Marketing, Sean Tucker

L-3 On Marketing Yourself To Large Businesses

Master marketing to one large business, says L-3 Stratis Vice President of Small Business Programs Wayne Pizer, and you’ve mastered them all. “Every large business is different, but we’re all looking for the same thing.” L-3 Stratis’ Wayne Pizer explains how to market to prime contractors. Speaking to a crowd of small business owners at the govConNet 2011 Congressional