Education

Every govcon professional and government thought leader is interested in how they can improve their professional skills. Many also are interested in sharing their knowledge.

We have created a unique section where govcon professionals can take online or classroom courses, register for bootcamps, review the latest books, as well as sign-up to teach courses and share their knowledge with the community.

Join Today! Get Involved In Government Contractors

Courses (Online and Classroom)

LEARN MORE

GovCon Marketing Bootcamp - 1 Day or 2 Day

The Social Web Tactics and Government Contractors Marketing Bootcamp contains a curriculum that is focused on the needs of government contractors.

This class will include content on the changing dynamics of audience-based targeting in marketing, using search behavior to create content, as well as local, national, and international marketing campaigns.

In this class, you will enhance your skills so you can more easily identify your target audiences and their needs, analyze challenges and opportunities common to many marketers, effectively manage teams, and build and execute campaigns that are designed to increase buyer awareness of brands, products, and services.

This Marketing Bootcamp will improve your ability to think critically, analyze analytical data, and effectively tell stories to generate demand / interest for your business or organization.

CLICK TO LEARN MORE

Online Courses

Bootcamps and Training

Bootcamps

Featured GovCon - 101 Courses

INBOUND MARKETING 101 (COMING SOON)

INBOUND MARKETING 101

Learn the fundamentals of what Inbound Marketing is and how it is used by government marketing professionals to improve online interaction and generate leads for business.

INBOUND MARKETING 101 (COMING SOON)

CONTENT MARKETING 101

Learn the fundamentals of Content Marketing. We define what "content marketing" is and is not, what makes content effective, and how you can manage your content development process to work within budget and staffing constraints.

In this course, we cover industries that are: B2B and B2G

LINKEDIN FOR NETWORKING 101 (COMING SOON)

LINKEDIN FOR NETWORKING 101

LinkedIn is the most powerful business social network in the world. Not convinced? This course will review exactly what LinkedIn is all about, how to construct a compelling profile, as well as networking techniques / tactics that you can employ immediately to start making connections. This course is not as detailed as our LinkedIn for Sales / Business Development course, but it is a good starting point.

GOVCON SEARCH ENGINE OPTIMIZATION (COMING SOON)

GOVCON SEARCH ENGINE OPTIMIZATION 101

Search engines have become our answer engines. People globally, whether triggered by an immediate need or through mass media, turn to search engines (Google mostly) to find information on events, places, products, services and more. Learn the fundamentals of what SEO is, and what your need to master search engine optimize for your company / website.

EMAIL MARKETING 101 (COMING SOON)

EMAIL MARKETING 101

E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed. This course will explore the fundamentals of email marketing, best practices, and show some examples.

SOCIAL MEDIA 101 (COMING SOON)

SOCIAL MEDIA 101

Social Media 101 provides a detailed introduction to the different social media networks, what each network is about, best ways to use them personally and professionally, as well as important online etiquette and how users from different age groups interact in social media.

Featured GovCon - Advanced Marketing and Sales

ADVANCED INBOUND MARKETING (COMING SOON)

ADVANCED INBOUND MARKETING

This course starts by covering the fundamentals of the inbound marketing methodology. Through detailed case studies and other tools, you will learn how SEO, content pages, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. The course will cover important software programs for implementing an inbound marketing program and reporting templates.

Each student also will have homework projects, and one-on-one instructor time to review marketing for their own company, and directly develop inbound marketing for their business with instructor assistance.

Lastly, each student receives a dedicated block of instructor hours for questions and answers following the class, including access to a "members only" community to ask questions and receive follow-up information.

INSTAGRAM MARKETING (COMING SOON)

INSTAGRAM MARKETING

Instagram has over 800 million monthly active users that use the photo and video sharing site for anything you can image. Compelling visual story-telling is an essential component of today's modern marketing, and Instagram gives marketers the ability to reach audiences in ways that other networks cannot compete with.

For example, hashtags for "food" related posts number in the tens of millions to hundreds of millions. #menshairstyle has almost half a million. And the U.S. Marines have over 1.5 million in their audience. The diversity of audiences in significant, and there are many opportunities to communicate using the right imagery.

This course will explore Instagram, and how to use Instagram for marketing. We will cover best practices, case studies, and review ideas / interests from students and use them as examples.

In this course, we will cover industries that are: B2B, B2C and B2G

ADVANCED EMAIL MARKETING (COMING SOON)

ADVANCED EMAIL MARKETING

E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed.

This course will review the fundamentals of email marketing and best practices, and then dive into more advanced concepts - such as template design, mobile optimization, gmail optimization, subject lines and more. We will review best case examples of e-mails and e-mail campaigns. And discuss the software / technology that leads to successful e-mail campaign management.

In this course, we cover industries that are: B2B, B2C and B2G

ADVANCED B2G SEARCH ENGINE OPTIMIZATION (COMING SOON)

ADVANCED B2G SEARCH ENGINE OPTIMIZATION

Search engines have become our answer engines. Government decision-makers routinely start their research to solve challenges or explore new ideas by conducting searches to find as much information as possible. Are you being found in those searches?

Some say search engine optimization or SEO is dead. But millions of people, including government employees, turn to search engines (Google mostly) to find information on events, places, products, services and more. You cannot ignore the critical role SEO plays in your marketing and business development.

This course is specially tailored for GovCon professionals at all levels to learn the fundamentals of SEO and see examples of how it is important, as well as dive into advanced concepts and tactics that will immediately make a difference for your company.

In this course, we cover industries that are: B2G

NETWORKING: PERSONAL BRAND BUILDING AND PROFESSIONAL ENGAGEMENT (COMING SOON)

NETWORKING: PERSONAL BRAND BUILDING AND PROFESSIONAL ENGAGEMENT

Networking is a critical part of being a government contractor. Meeting industry colleagues is essential to help win opportunities that involve teams. What's more, meeting key thought leaders and decision-makers in government is essential to building relationships, and opening doors.

This course will include online lessons, as well as private group-chats, and one-on-one discussion. Following completion of the course, all students can continue in a specialized community for this class that continues the discussion on networking, personal brand-building, and how to navigate the complex world of govcon events.

HOW TO GET THE MOST FROM YOUR CRM AND MARKETING AUTOMATION SOLUTION (COMING SOON)

HOW TO GET THE MOST FROM YOUR CRM AND MARKETING AUTOMATION SOLUTION

Do you use HubSpot? Marketo? Infusionsoft? SharpSpring? Or a sophisticated email and automation platform like Eloque or IBM Watson Campaign Automation (formally SilverPop)? In many cases, companies purchase systems and do not leverage the most from them. This results in lost productivity and frustrated teams.

In this course, we are going to review the capabilities in most of the top-line CRM and marketing automation solutions.

Enrollment also provides you direct one-on-one consultation about your current system (contractual agreement, user access, and NDA required).

Bootcamps and Training Sessions

Ethical Stalking for Government Contractors

Ethical Stalking for Government Contractors™ Bootcamp is a comprehensive and immersive 2-day learning experience for executives, professionals and administrative staff responsible for identifying, qualifying, pursuing and winning federal contracts and subcontracts.

Based on proven processes and decades of practical experience and expertise, this program exists solely to empower these individuals with essential knowledge and skills to help them succeed. While in the program, participants will be exposed to processes, schemas, systems and terminology key to understanding federal acquisition, the business development life cycle, opportunity management and more.

Ethical Stalking for Government Contractors™ Bootcamp includes comprehensive lecture, discussions and hands-on lab activities where participants can apply newly acquired information-in-context during scenarios relevant to their organizational objectives.

Ethical Stalking for Government Contractors

Who Should Attend:

Business Leaders, Executives, Professionals and Administrative staff responsible for developing and executing federal sector strategy, marketing, business development, and capture management activities.

INTERNATIONAL CYBERSECURITY DEVELOPMENTS AND INITIATIVES (COMING SOON)

INTERNATIONAL CYBERSECURITY DEVELOPMENTS AND INITIATIVES

The Developing Body of International Rules, Regulations, and Contracting Practices for Government Contractors

CYBERSECURITY SUMMIT FOR GOVERNMENT CONTRACTORS - DC: HOT TOPICS, TRENDS AND EMERGING ISSUES (COMING SOON)

CYBERSECURITY SUMMIT FOR GOVERNMENT CONTRACTORS - DC: HOT TOPICS, TRENDS AND EMERGING ISSUES

The 3rd Annual Cybersecurity Summit for Government Contractors is a one-day, high level, broad sweep of how cybersecurity impacts the latest regulatory requirements, business risks, and technology challenges in today's government and commercial landscape. This program will focus on cybersecurity challenges, issues and solutions with timely updates on new rules and regulations as well as proposed current legislation. We will discuss corporate leadership awareness, responsibilities and proactive strategies to help organizations move from a 'reduce-risk readiness' to a proactive posture, protecting customer and personal information and critical data.

CRM AND MARKETING AUTOMATION TRAINING (COMING SOON)

CRM AND MARKETING AUTOMATION TRAINING

Many businesses have a CRM and marketing automation system in place. However, their key personnel are not trained or not using the system's full functionality. This on-site training program pairs government contractors with experts in various CRM and Automation platforms to help their teams get the most out of the system and the company's investment.

GOVERNMENT CONTRACTORS ON-SITE TRAINING (COMING SOON)

GOVERNMENT CONTRACTORS ON-SITE TRAINING

We are currently building out a series of programs and partners to provide on-site training and classroom-based learning. If you are interested in either receiving on-site training in a particular area, or want to partner, please contact us.

GMARKU MENTOR / PROTEGE PROGRAM (COMING SOON)

GMARKU MENTOR / PROTEGE PROGRAM

Government Marketing University hosts a 4-part face-to-face series of group meetings in our Mentor Program Series. There are pairings of mentors and protégés (max of 15 Protégés), with mentors and protégés matched based on skills and needs. Each face-to-face session offers 1:1 time for mentors and protégés, a group program and networking time with all participants.

CYBER NETWORK SECURITY BEST PRACTICES AND STRATEGIES (COMING SOON)

CYBER NETWORK SECURITY BEST PRACTICES AND STRATEGIES

Cyber threats and attacks are happening frequently, bringing down organizations without warning and keeping chief information security officers (CISOs) up at night. The reality of today is cyberattacks can come in various forms and from almost any direction and from any device, keeping network security professionals busy. Our jobs are no longer just focused on one task but many tasks that are intertwined with technology, compliance and regulatory requirements.

GovCon Book Recommendations

Below are books recommended by other GovCon professionals, and government thought leaders. If you have a book recommendation, or have written a book that deals with aspects of the government contracting industry, please let us know, so we can include it in our library and share it with the community.

How To Win Business From The Government

By James J. Baker

The goal of this book is to simply show where to look to find out about information technology deals as well as how to access the right people and present your company in an unforgettable fashion.

You want to show your future customers that you understand their issues, and can offer them a solution that meets their requirements.

James J. Baker is a noted speaker, author, consultant and strategist on the public sector technology marketplace. He has spent the bulk of his career in the Washington, D.C. Metropolitan Area consulting for technology companies that sell to government.

Baker has worked with many technology companies, from Fortune 500’s to small businesses, such as Microsoft, Adobe, Unify, Hewlett Packard, vmWare, McAfee, Intel, Verizon, Sybase, AT&T, and BDNA.

A graduate of the University of Maryland, Baker currently resides in Northern California with his wife and two sons.