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INBOUND MARKETING 101
Learn the fundamentals of what Inbound Marketing is and how it is used by government marketing professionals to improve online interaction and generate leads for business.
CONTENT MARKETING 101
Learn the fundamentals of Content Marketing. We define what "content marketing" is and is not, what makes content effective, and how you can manage your content development process to work within budget and staffing constraints.
In this course, we cover industries that are: B2B and B2G
LINKEDIN FOR NETWORKING 101
LinkedIn is the most powerful business social network in the world. Not convinced? This course will review exactly what LinkedIn is all about, how to construct a compelling profile, as well as networking techniques / tactics that you can employ immediately to start making connections. This course is not as detailed as our LinkedIn for Sales / Business Development course, but it is a good starting point.
GOVCON SEARCH ENGINE OPTIMIZATION 101
Search engines have become our answer engines. People globally, whether triggered by an immediate need or through mass media, turn to search engines (Google mostly) to find information on events, places, products, services and more. Learn the fundamentals of what SEO is, and what your need to master search engine optimize for your company / website.
EMAIL MARKETING 101
E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed. This course will explore the fundamentals of email marketing, best practices, and show some examples.
SOCIAL MEDIA 101
Social Media 101 provides a detailed introduction to the different social media networks, what each network is about, best ways to use them personally and professionally, as well as important online etiquette and how users from different age groups interact in social media.
ADVANCED INBOUND MARKETING
This course starts by covering the fundamentals of the inbound marketing methodology. Through detailed case studies and other tools, you will learn how SEO, content pages, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. The course will cover important software programs for implementing an inbound marketing program and reporting templates.
Each student also will have homework projects, and one-on-one instructor time to review marketing for their own company, and directly develop inbound marketing for their business with instructor assistance.
Lastly, each student receives a dedicated block of instructor hours for questions and answers following the class, including access to a "members only" community to ask questions and receive follow-up information.
INSTAGRAM MARKETING
Instagram has over 800 million monthly active users that use the photo and video sharing site for anything you can image. Compelling visual story-telling is an essential component of today's modern marketing, and Instagram gives marketers the ability to reach audiences in ways that other networks cannot compete with.
For example, hashtags for "food" related posts number in the tens of millions to hundreds of millions. #menshairstyle has almost half a million. And the U.S. Marines have over 1.5 million in their audience. The diversity of audiences in significant, and there are many opportunities to communicate using the right imagery.
This course will explore Instagram, and how to use Instagram for marketing. We will cover best practices, case studies, and review ideas / interests from students and use them as examples.
In this course, we will cover industries that are: B2B, B2C and B2G
ADVANCED EMAIL MARKETING
E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed.
This course will review the fundamentals of email marketing and best practices, and then dive into more advanced concepts - such as template design, mobile optimization, gmail optimization, subject lines and more. We will review best case examples of e-mails and e-mail campaigns. And discuss the software / technology that leads to successful e-mail campaign management.
In this course, we cover industries that are: B2B, B2C and B2G
ADVANCED B2G SEARCH ENGINE OPTIMIZATION
Search engines have become our answer engines. Government decision-makers routinely start their research to solve challenges or explore new ideas by conducting searches to find as much information as possible. Are you being found in those searches?
Some say search engine optimization or SEO is dead. But millions of people, including government employees, turn to search engines (Google mostly) to find information on events, places, products, services and more. You cannot ignore the critical role SEO plays in your marketing and business development.
This course is specially tailored for GovCon professionals at all levels to learn the fundamentals of SEO and see examples of how it is important, as well as dive into advanced concepts and tactics that will immediately make a difference for your company.
In this course, we cover industries that are: B2G
NETWORKING: PERSONAL BRAND BUILDING AND PROFESSIONAL ENGAGEMENT
Networking is a critical part of being a government contractor. Meeting industry colleagues is essential to help win opportunities that involve teams. What's more, meeting key thought leaders and decision-makers in government is essential to building relationships, and opening doors.
This course will include online lessons, as well as private group-chats, and one-on-one discussion. Following completion of the course, all students can continue in a specialized community for this class that continues the discussion on networking, personal brand-building, and how to navigate the complex world of govcon events.
HOW TO GET THE MOST FROM YOUR CRM AND MARKETING AUTOMATION SOLUTION
Do you use HubSpot? Marketo? Infusionsoft? SharpSpring? Or a sophisticated email and automation platform like Eloque or IBM Watson Campaign Automation (formally SilverPop)? In many cases, companies purchase systems and do not leverage the most from them. This results in lost productivity and frustrated teams.
In this course, we are going to review the capabilities in most of the top-line CRM and marketing automation solutions.
Enrollment also provides you direct one-on-one consultation about your current system (contractual agreement, user access, and NDA required).
