Knowledge is a powerful force. When combined with a total experience that educates, inspires, builds trust and makes an emotional connection – people are more likely to take action.
The core of creating knowledge and an experience is content. Content is not just information or written words – it is everything that makes up what we see online. Photos, illustrations, videos, colors, words and more are all forms of content.
With this in mind, we all know that content creation can be a time-consuming process, and one that over-loaded marketing professionals can come to dread. However, success of your digital and traditional marketing efforts often hinge on whether or not you are creating and curating compelling content that keeps your audience engaged and interested in who you are.
During this event, Michael Hackmer will explore many ways you get or create content for your business, organization or government agency. In the process, we will create a helpful resource list that you can use right away to start having an immediate impact on your marketing efforts. Hackmer also will take your content marketing questions.