Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers on communication…
If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it is important,…
Often debate rages as to whether it is generally a good idea on recompetes for incumbent program managers (PM) also to be dual-hatted as capture managers. Absolutely not. Sometimes we see what…
We have all been there: Stand-up meetings that began with such promise, but over time they languished until we came to dread them as time wasters. Here are 10 keys to making…
At various times in the life of a company there are going to be requirements for outside capital in order to grow the business. Choosing which type financing vehicle is best for…
As proposal manager, there are nine -- make that an even ten -- red flags that should give you pause during the proposal process. Beware of these telltale signs that trouble is…
You are assigned to manage a major proposal. Before springing into frenetic action, withdraw to your quiet place. Ground yourself. Anticipate. Preview in your mind the choreographed production about to unfold. Have…
Many people know that in government contracting it is not just important to network - it is essential. Attending events with other government contractors, contract officers, and industry professionals is a critical…
Business-people always say that access to funds is the life blood of any company. Going out and securing outside financing to help grow a business is an important step in the life…
When a company is looking to fund its growth from outside sources, one particular aspect of their business is a good candidate for use as collateral – the invoice. An invoice is…
