What Is Marketing Automation?

Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers
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Why Do You Need Marketing Automation?

If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it
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Program Managers Do Not Make Good Capture Managers

Often debate rages as to whether it is generally a good idea on recompetes for incumbent program managers (PM) also to be dual-hatted as capture managers. Absolutely not. Sometimes we
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Proposal Managers: Ten Keys to Effective Stand-up Proposal Meetings

We have all been there: Stand-up meetings that began with such promise, but over time they languished until we came to dread them as time wasters. Here are 10 keys
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Financing a Business: Using Equity vs. Debt

At various times in the life of a company there are going to be requirements for outside capital in order to grow the business. Choosing which type financing vehicle is
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Proposal Managers Beware: 10 Red Flags and Warning Signs

As proposal manager, there are nine — make that an even ten — red flags that should give you pause during the proposal process. Beware of these telltale signs that
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Proposal Vision: Five Ways to Fine-tune Your Perspective

You are assigned to manage a major proposal. Before springing into frenetic action, withdraw to your quiet place. Ground yourself. Anticipate. Preview in your mind the choreographed production about to
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Contractors Need To Empower Employees To Network

Many people know that in government contracting it is not just important to network – it is essential. Attending events with other government contractors, contract officers, and industry professionals is
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7 Ways To Be More Attractive To Business Lenders

Business-people always say that access to funds is the life blood of any company. Going out and securing outside financing to help grow a business is an important step in
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When Is An Invoice An Asset?

When a company is looking to fund its growth from outside sources, one particular aspect of their business is a good candidate for use as collateral – the invoice. An
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