What Is Marketing Automation?
Monday, August 20, 2018
by michaelhackmer
Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers
- Published in Business Resources, Marketing, Michael Hackmer
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Why Do You Need Marketing Automation?
Sunday, August 12, 2018
by michaelhackmer
If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it
- Published in Business Resources, Marketing, Michael Hackmer
Program Managers Do Not Make Good Capture Managers
Saturday, May 19, 2018
by jamesmccarthy
Often debate rages as to whether it is generally a good idea on recompetes for incumbent program managers (PM) also to be dual-hatted as capture managers. Absolutely not. Sometimes we
- Published in Business Resources, Capture Management, James McCarthy, Program Managers
Proposal Managers: Ten Keys to Effective Stand-up Proposal Meetings
Thursday, May 17, 2018
by jamesmccarthy
We have all been there: Stand-up meetings that began with such promise, but over time they languished until we came to dread them as time wasters. Here are 10 keys
- Published in Business Development, Business Resources, James McCarthy, Proposal Management
Financing a Business: Using Equity vs. Debt
Monday, May 14, 2018
by garyhonig
At various times in the life of a company there are going to be requirements for outside capital in order to grow the business. Choosing which type financing vehicle is
Proposal Managers Beware: 10 Red Flags and Warning Signs
Monday, May 14, 2018
by jamesmccarthy
As proposal manager, there are nine — make that an even ten — red flags that should give you pause during the proposal process. Beware of these telltale signs that
- Published in Business Development, Business Resources, Proposal Management
Proposal Vision: Five Ways to Fine-tune Your Perspective
Thursday, May 10, 2018
by jamesmccarthy
You are assigned to manage a major proposal. Before springing into frenetic action, withdraw to your quiet place. Ground yourself. Anticipate. Preview in your mind the choreographed production about to
- Published in Business Resources, Proposal Management
Contractors Need To Empower Employees To Network
Tuesday, May 08, 2018
by michaelhackmer
Many people know that in government contracting it is not just important to network – it is essential. Attending events with other government contractors, contract officers, and industry professionals is
- Published in Business Resources, Getting Started, Networking
7 Ways To Be More Attractive To Business Lenders
Sunday, May 06, 2018
by garyhonig
Business-people always say that access to funds is the life blood of any company. Going out and securing outside financing to help grow a business is an important step in
When Is An Invoice An Asset?
Saturday, May 05, 2018
by garyhonig
When a company is looking to fund its growth from outside sources, one particular aspect of their business is a good candidate for use as collateral – the invoice. An
- Published in Accounting / Billing, Business Resources, Creative Capital Associates, Gary Honig