What Is Marketing Automation?

Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers
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Why Do You Need Marketing Automation?

If you are interested in marketing automation for your business, government agency, or organization, then it is important to have a complete understanding of what is marketing automation, and why it
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How Marketing Automation Works For Government Contractors

Why do B2G businesses need to make marketing automation a top priority in 2018? Key Facts about marketing automation: Gartner predicted that by 2020, customers will manage 85% of their
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L-3 On Marketing Yourself To Large Businesses

Master marketing to one large business, says L-3 Stratis Vice President of Small Business Programs Wayne Pizer, and you’ve mastered them all. “Every large business is different, but we’re all looking for the
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